Welches sind die „Herausforderungen der Kreativindustrien“ – und welches die Erfolgsstrategien? Zu diesem Thema stellt die Hochschule Macromedia am Campus Berlin zu Semesterbeginn in einer vierteiligen Ringvorlesung aktuelle Forschungstrends vor. Der dritte und vierte Teil findet auf Englisch statt. Die Veranstaltung ist öffentlich, externe Gäste sind willkommen.
+++ English +++
What are the “Challenges of Creative Industries” – and how do success strategies look like? Within the framework of this debate, Macromedia University Berlin is organizing a four-part lecture series at semester beginning and discussing current research trends. The events are public and open to external guests (cost-free).
On October 16, from 4.30 pm, Mafalda Sandrini, Kata Katz, Prof. Dr. Gernot Wolfram and Prof. Lars Grau are inviting to the fourth part of the series that is directed to our international community. They will inspire you with research insights in the fields of cultural entities in a digital context, new prospects to empower a culture of failure in academia, and the debate on the strategic aspects of design.
Location: Hochschule Macromedia, MM33 Höfe | Mehrigdamm 33, 10961 Berlin-Kreuzberg
Program on October 16, 2019, from 4.30 pm
4.30 pm: „Digital Memes“ (Wolfram)
Digital Memes. What kind of small cultural entities are digital memes? Why do they have the power to influence and activate the creativity of human beings? And why they are feared also as strong political instruments to camouflage hidden protest and alternative thoughts in non-democratic regimes? The lecture will give insights into current research approaches about digital memes, digital culture and into problems of designing sucessful memes on the basis of pre-formulated purposes.
5.00 pm: „Stories of Scientific Failure: New Prospects to Empower the Culture of Failure in Academia” (Sandrini & Katz)
The public imaginary of science is built upon the so-called “Eureka Moments”: brilliant, life-changing discoveries that made history. Failure is intrinsically built into the scientific method, as any discovery can be temporary. However, we only tell (and hence hear) about the successful scientific failures, those that become achievements. Thus, some questions arise spontaneously: how do we judge failure? Is failure bad in itself? Or is it beneficial only when it brings new recognition? The paper will investigate the culture of failure in science and why we need it in academic structures.
5.30 pm: „Strategic Design“ (Grau)
Buzzword or Must-Have? Strategic Design is a fairly young discipline in the ever changing profession, which also creates new requirements for the design education. By applying problem-solving techniques to “big picture” systemic challenges, strategic designers aim to create sustainable competitive advantages for their companies. Being involved in the entire value chain, strategic designers contribute to strategic planning, business management and implementation processes, facilitating the definition and implementation of innovation strategies. This lecture outlines the interdisciplinary work field and questions the demand for strategic design and its potential value in digital transformation processes.
About the lecture series
On October 8, 9, 15 and 16, Macromedia University and Atelier Chardon Savard are inviting to the four-part lecture series „Challenges in the Creative Industries“. 13 scientists will introduce and discuss current research trends in branches like music, design, fashion, new media or advertising just as much as new and more creative methods, strategies, or aspects from management or culture.
4.30 pm: Musiker 4.0 - zwischen Streaming und KI (Prof. Dr. Martin Lücke)
5.00 pm: Ambidextrie (Prof. Dr. Markus Rometsch)
5.30 pm: Die TV-Branche im Wandel (Prof. Dr. Friedrich-Carl Wachs)
4.30 pm: Zukunft Corporate Communications und Journalismus (Prof. Dr. Dominik Pietzcker)
5.00 pm: Crossmedialer Journalismus in lokalen Kommunikationsräumen (Prof. Dr. Jens Große)
15th of October 2019 (English) >
4.30 pm: Gender and Diversity in Creative Industries (Prof. Dr. Kleinselbeck)
5.00 pm: Sustainability in Fashion (Prof. Tutia Schaad / Prof. Suzan Terzioglu)
5.30 pm: Narrative Prototyping (Prof. Thomas Stegmann)
16th of October 2019 (English) >
4.30 pm: Digital Meme (Prof. Dr. Gernot Wolfram)
5.00 pm: Stories of Scientific Failure (Mafalda Sandrini / Kata Katz)
5.30 pm: Strategic Design (Prof. Lars Grau)
M33 Höfe | Mehringdamm 33
Zweites Gebäude, erster Stock
Prof. Dr. Brigitte Kleinselbeck